SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success followed an acquainted pattern: gain steadily, save aggressively, buy a home, and prepare for retirement. However Gen Z is approaching money with a fresh point of view. Rather than concentrating only on long-term build-up, this generation is focusing on equilibrium, w

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